"always read the label"
10 mg
by Maria Teresa Berardelli
translated by Edward Fortes
directed by Kate O'Connor
with Neil D'Souza, Caroline Faber
Omar Ibrahim, Asha Reid, Simon Rivers
2015 - Honourable Mention of Hystrio Prize
"With effective rhythm, cinematic pace and dry dialogues, the writer skilfully depicts her characters as a painter through quick and decisive brushstrokes. The ambitious aim [...] is to draw a wide-ranging story, where social, family and couple analysis mix together to reveal fears and a sense of inadequacy. The sinister attraction to drugs as a temporary solution to unhappiness is portrayed without moralism, with an intense poetic synthesis and powerful, unexpected metaphors".
From the motivation of the jury of the Hystrio Prize 2015
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about
"10mg" tackles the commercialisation of illness and how marketing can change the perception of daily discomforts, which end up becoming real diseases. Advertising influences to such an extent that people become patients, and the medications become a drug.
A husband and wife fail to effectively communicate their struggle with their ADHD child, whilst corporate managers communicate exclusively for work-related reasons. After a successful advertising campaign for ADHD drugs, the farmaceutical company launches in a new campaign for a drug to cure grief.
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